Boom represents the spirit of a generation.

Boom has a family of radio stations targeting the UK's 14m+ Baby Boomers - the original influencers, now aged in their late 50s, 60s and 70s - still seizing every opportunity life offers, blessed with high spending power.

The presenters they grew up with play songs with a deep emotional connection, spiced with some fresher tracks.

You've a great brand - and we'd like to partner with you to spread the word about what you offer.

Discover some of the opportunities now available.

Audience

The latest official Rajar* research (published in May 2026) confirms the Boom brand is delivering impressive audiences.

• The Boom brand reaches 671,000 adult listeners weekly.
• 83% of our listeners are aged over 55.
• It's calculated that Boom brand reaches over a million listeners in a month-long campaign (1.05m). 
• Our audiences are loyal - with Boom Radio listeners spending more time with us weekly than the listeners to any other UK national music station - up to a record 14.6 hours per week.
• Passionate engagement levels.
• A growing radio brand investing in its own marketing.

More exciting on-air partnerships, now available.

Hear our listeners talk about their relationship with the station.

Boom delivers a range of persuasive offerings - from spot airtime to sponsorship and powerful branded content, where your messages sit cheek-by-cheek with compelling editorial on-air.

The staff at Boom are excellent at meeting our needs. After 6 successful weeks, we booked further campaigns. Where else would you go for such cost-effective advertising" Vintage Petrol Pump Garage

To talk over opportunities now available, email sales@boomradio.co.uk or complete the form below and Natalie, Helen, Dawn or Sarah will be in touch.

Cheers!

Boom Radio is proud to be a member of the Silver Marketing Association: their mission is to connect and inform businesses and individuals with an interest in marketing to older consumers. 

Rajar - W1 2026, Boom brand TSA, station/brand as stated